Question 1

Is this edition significantly different from the original *Influence*?**

Accepted Answer

Yes, the New and Expanded edition includes updated research, fresh case studies, and additional content on digital influence. However, many readers say the core principles remain largely the same. If you’ve read the original and want the latest insights, this edition is worth it. If you’re looking for a totally new book, it may feel familiar.

Question 2

Will this book help me with practical persuasion in sales or marketing?**

Accepted Answer

It’s excellent for understanding the *psychology* behind persuasion, but it’s more theoretical than tactical. Many TikTok users and sales professionals praise it for building a strong foundation, but you’ll need to apply the concepts yourself. If you want step-by-step scripts, you may need a complementary resource.

Question 3

How long does it take to read, and is it beginner-friendly?**

Accepted Answer

Most readers finish it in 1–2 weeks with consistent reading. The writing is accessible but dense—think extended article, not light novel. Beginners often enjoy it but note they had to re-read some sections. We recommend starting with the introduction to assess the tone.

Question 4

Who should buy this book, and who should skip it?**

Accepted Answer

Buy it if you’re a student, marketer, salesperson, or anyone curious about why people say “yes.” Skip it if you want a quick-guide with practical hacks, or if you’ve already read the original and don’t want a rehash. Psychology enthusiasts and professionals tend to get the most value.

Question 5

Are returns easy if the book doesn’t meet my expectations?**

Accepted Answer

Yes, most retailers (including major marketplaces) accept returns within 30 days for books. Check the specific seller’s policy. Many readers recommend reading the first chapter or scanning reviews on Reddit before buying, as the book’s academic style surprises some casual readers.

Influence, New and Expanded: The Psychology of Persuasion

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